Facebook Dating launched in the U.S. last week with little fanfare. The latest dating app-which is a part of Facebook’s existing app-received a lot of press, but it was unclear if users would respond favorably to a dating app from a social network that many have fled . Of course, many of these users are still on Instagram, which Facebook owns, but the social network itself is increasingly seen as tragically uncool and mostly populated by Boomers. Following the Cambridge Analytica scandal, Facebook also developed the reputation of a company not to be trusted with your personal data. In other words, the brand is not strong.
As a single person who has used dating apps like Hinge and Bumble, I was curious about Facebook Dating-admittedly, because I figured it would have a short shelf life. I opted-in to Dating (which required me to re-download the Facebook app; I’d deleted it long ago because it depleted my phone battery) and then I looked around the app. Read more